1/3/2024 0 Comments Kreg depth gaugeThe infomercial proved to be success! It brought sales to a new level, created business opportunities, and raised brand awareness. The solution: a 30-minute infomercial promoting the Kreg Jig. When the threat of an economic recession loomed large, the company needed a way to help pull through the slump. Made from injection-molded plastic, instead of metal, this model was faster and less expensive to produce, far more durable, and allowed for additional convenience features. The K2000 jig was released, forever changing the way jigs would be manufactured. Construction on the second floor began that same year. At the time, employees never thought the upstairs would be used. On the Move (1992-1993)Īfter quickly outgrowing the basement and backyard shop of the Sommerfelds’ home, Kreg moved into its newly constructed 5,000 square foot building in Huxley, Iowa. It sparked a passion in Todd for selling the Kreg Jig and marked the start of his involvement with the company. While still in high school, Todd Sommerfeld accompanied his father to a woodworking tradeshow in St. Proving to be a major success, Kreg Tool was officially born. Kreg Tool Company is Founded (1989)Īfter Craig Sommerfeld developed a U-shaped single-hole jig to hide the holes in kitchen cabinets that he was building in his home (per Kathie Sommerfeld’s request), the jig began being sold at woodworking shows. Woodworkers of all skill levels have come to trust the products time and time again. Since Kreg’s humble beginning as a family-owned company in 1989, the Kreg name has become synonymous with pocket-hole joinery. The answer changed the way thousands of woodworkers join wood. Kreg Tool Company all started with a kitchen cabinet and a question: “How do you attach a face frame to a cabinet so the joint can be hidden from view?” What’s more, we are there for you every step of the way to support and cheer you on throughout your building journey. We are passionate about providing tools that give you a sense of accomplishment from every project you complete. From envisioning a project in your head and desiring it in your heart, your hands will do the work and guide you through the process.įor over 30 years, Kreg have been proudly helping customers experience those benefits firsthand. That’s why we believe in the idea of connecting head, heart, and hands through building projects. Many of us at Kreg are woodworkers ourselves – from newbies to seasoned professionals.
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